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Take-Two Expects Up to $3.5 Billion From GTA 6 Launch Period!
Rockstar’s Grand Theft Auto 6 is expected to drive $3.35–$3.5 billion in net bookings during Take-Two’s current quarter, with pre-orders already described as unprecedented.
GTA6
Technology
Thu 12 Nov 2026
17:00 CET
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AI-Assisted: This article was created with the assistance of artificial intelligence and reviewed by human editors.

Take-Two expects Grand Theft Auto 6 to generate between $3.35 billion and $3.5 billion in net bookings during its current financial quarter. The company describes the launch period as a historic moment, with pre-orders continuing to reach levels it says it has never seen before.

Net bookings represent completed sales rather than simply orders placed, making the projection a strong sign of how much money GTA 6 is expected to bring in during its first weeks on sale.

A historic launch

Take-Two CEO Strauss Zelnick said the game’s launch is only ten days away and that pre-orders are “continuing to reach unprecedented levels.” The publisher has declined to share exact pre-order numbers, arguing that the raw figures could be misleading because it has never seen demand like this before.

The projection is slightly below analyst expectations of $3.51 billion, according to LSEG Data & Analytics data reported by Reuters. Still, it represents an enormous jump from Take-Two’s previous quarter, when net bookings totaled $1.60 billion.

A quieter quarter before the storm

Take-Two’s Q2 2027 results came in below expectations, with net bookings falling 18% year-over-year. NBA 2K27 had a successful launch and became the second-highest-performing entry in the series by net bookings, but it still fell short of the company’s forecast.

Zelnick suggested that anticipation for GTA 6 may have contributed to NBA 2K27’s slower performance. “If your lunch is going to be eaten, I’d rather be the one eating it,” he told Bloomberg.

What comes next

Take-Two expects net bookings of $8 billion to $8.2 billion for its full 2027 fiscal year. Much of that total will depend on GTA 6, which launches November 19 on PS5 and Xbox Series X/S.

The game’s launch is already shaping up to be one of the biggest entertainment releases of the decade. With pre-orders at unprecedented levels and projections approaching $3.5 billion, GTA 6 may not just dominate the holiday season—it could redefine what a blockbuster game launch looks like.

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Rockstar Games Media
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